FOR PRESS AND PARTNERS
MEDIA KIT
This page gathers the essential elements of Crecimiento's brand identity, ready to download, and everything you need to use them in consistent and compelling communications.
/ABOUT CRECIMIENTO
Crecimiento is a foundation driving Argentina's tech ecosystem to position the country as a global hub for innovation. It works from three pillars: Aleph Hub, a permanent space in Buenos Aires that hosts the ecosystem's daily activity; a system of programs that supports startups and founders from hackathon to acceleration, connecting them with investors and international partners; and the bridge between public and private sectors for a regulatory framework that matches the ecosystem's pace.
This paragraph may be used as official boilerplate in press coverage.
/KEY FACTS
+15,000
People through our programs
+1,000
Startups in the ecosystem
+200
Startups accelerated
+220
Programs
+100
Partners
/LOGOS
Logo (black)
Download PNG
Logo (white)
Download PNG
Wordmark (black)
Download PNG
Wordmark (white)
Download PNG
Sun (black)
Download PNG
Sun (white)
Download PNG
/BRAND COLORS
Foundation Black
#1F1F1F
Visionary White
#FAFAFA
Innovation Gold
#FFE908
Ambition Blue
#13239A
Development Blue
#2C509B
Expansion Blue
#6D8EBB
Potential Yellow
#FDF07E
Seedling White
#FFFDE7
/TYPOGRAPHY
Geist
Light, Regular, Medium and Bold.
/USAGE GUIDELINES
/ Never translate "Crecimiento".
/ The logo is always used as provided: never recreate the wordmark with type.
/ Keep a clear space equal to one grid unit around the entire logo (safe zone).
/ On light backgrounds use the black version; on dark backgrounds, the white one.
To protect our brand integrity, avoid these incorrect uses of the Crecimiento logo:
Vertical Stacking:
Avoid positioning the sun symbol above the wordmark. The horizontal relationship is essential to our brand narrative and visual identity.
Word Breaking:
Never hyphenate or break the wordmark "Crecimiento" (particularly avoid separating it as "Creci-miento", as "miento" carries negative connotations in Spanish).
Disproportionate Scaling:
Never alter the proportional relationship between the sun symbol and wordmark. The sun symbol's size should always maintain its relationship to the height of the capital "C".
Distortion:
Never stretch, compress, or otherwise distort the logo or its elements.
/CONTACT
For press inquiries, interviews or additional material: comms@crecimiento.build